Here are our top tips for working in the fitness industry!
- Help people, before selling to people! Help people first and then you won’t have to sell to them, people buy from genuine people.
- Continue your education and learn as much as you can in the fitness industry – it’s what you love, isn’t it!
- Be personable, honest and be yourself with your clients and potential clients.
- Walk a thousand miles in your client’s shoes. Every programme you create or advice you give to a client see it from their perspective and make it work for them.
- Keep your promises to your clients, if you said you would text the next day after a session then text – clients really appreciate it.
- Keep up to date with the latest science – from reputable sources!
- You might work for yourself, so think like a business and not just a Personal Trainer.
- Study as much as you can on Marketing! Yes, marketing! You are a Personal Trainer but you may also be self-employed so understand how to market and promote yourself professionally.
- My golden rule is….do something everyday to bring in business. Whether that is a few text messages or emails being sent out, running a new advert, writing a blog, etc. Whatever it is, do something positive every day to bring in new business!
- Never think that you have enough clients! See above, always look for new business.
- Think about how to create a passive income. That’s an income coming in when you go on holiday or are sitting at home.
- Be prepared to work hard and long hours at the start, maybe for the first 12 – 24 months. There’s no way around it, you have to work hard at the start as you are building a business
- Have various revenue/client generating avenues. I personally have several, not too many that I spread myself too thin, but several so I’m not overly reliant on one area. However, I work on just one area at a time, I ensure that area is working fairly well and then move on to the next project – all health and fitness related though!
- DO NOT GIVE UP! I can’t tell you the number of times I felt like quitting for (at least!) the first couple of years. I’d gone from having a job with a steady income to an income that I now had to generate! It takes time so stick at it!
- Enjoy every day, otherwise what’s the point!